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Lowe’s and b8ta partner on smart-home shopping

RBR Staff Writer Published 09 November 2017

Home improvement and appliance chain Lowe’s Companies has partnered with b8ta to deliver experiential retail that simplifies smart home shopping.

Lowe’s is expanding its Smart Home powered by b8ta connected-home shopping experience to 70 stores across the US.

The new store-within-a-store shopping experience offers customers a curated selection of top-rated smart home products and onsite support from trained experts.

By becoming a partner with Lowe’s, b8ta is furthering its mission to bring access to cutting-edge technology to people and allows them to try it firsthand.

The software company’s retail-as-a-service solution is based on customer insights, which emphasizes on simplifying the purchasing process for customers exploring connected devices.

The two companies claim to provide a service-oriented environment which can elevate retail experience. b8ta’s dashboard and analytics, product displays and content can be adjusted easily based on customers’ insights and this delivers a convenient and informative smart home shopping experience.

Lowe’s customer experience design vice president Ruth Crowley said: “Consumers aspire to live a connected life and crave solutions that make this possible. Smart home products simplify life – but the technology can sometimes be confusing or intimidating.

“So, we developed Smart Home powered by b8ta to emulate a ‘lab-like’ atmosphere that empowers customers to make informed decisions.”

With the introduction of this technology, it is claimed that customers can be easily drawn to the aisles near the front of the store where more than 60 smart home products are exhibited. The format includes an array of items ranging from security systems to thermostats, cameras to lighting, speakers and more from brands customers know and trust including Google, Sonos, GE, Nest, Iris, Samsung and Ring.

Lowe’s says that the products are displayed out of the box to encourage hands-on play, to improve product knowledge among customers. Each product will have an iPad next to it which displays product information, pricing details.

b8ta co-founder and chief brand officer Phillip Raub said: “b8ta makes shopping for connected home products accessible and easy. Nationwide, consumers will have the opportunity to engage and demo a curated selection of connected products, with knowledgeable product experts on-hand to navigate consumers through their journey.”

Apart from the 70 initial stores, Lowe’s is planning to roll out the store-within-a-store format in 1000 of its stores for upcoming Black Friday and the Holiday gifting season.

Image: Lowe’s partners with b8ta to bring store-within-a-store shopping experience. Photo: Courtesy of Lowe’s.