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Nordstorm unveils latest retail concept

RBR Staff Writer Published 12 September 2017

Fashion specialty retailer, Nordstorm, is set to launch its retail store on 3 October, with a new concept to serve its customers.

Nordstorm Local is a service oriented store where various personal stylists are available to guide customers in choosing their style and then have merchandise brought in.

The new 3000 ft2 facility will have other services including tailoring and alterations and provide same-day pickup or same-day delivery facility for online orders.

Trunk Club stylists will be available to interact with customers and suggest the customers in choosing the right fabric of their choice.

The layout which is going to be unveiled in West Hollywood, California in US, includes one styling suite and eight dressing rooms surrounded by central meeting space.

The central meeting space allows customers to interact with stylists and try various clothing of their choice.

Other services like manicure appointments, easy returns at Nordstrom Local from Nordstrom stores, Nordstrom.com, and Trunk Club will be available.

Nordstrom Style Boards is a new salesperson tool where salespeople and personal stylists together will create digital boards allowing the customer to select clothing of their choice.

Nordstrom senior vice president Shea Jensen said: "As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience.”

Founded in 1901, Nordstrom operates around 356 stores across 40 states and two Jeffery boutiques and clearance stores.

Also, the company also owns Trunk Club and serves customers through its online websites.

Image:Nordstorm launches retail store with new concept. Photo: Courtesy of © 2017 Nordstrom, Inc.